Why Internet Marketing? « Jaime May | Tailored Digital Solutions For Your Business

Internet Marketing is most commonly used for promoting products or services for sale. For product sales the intent is to reach a broader audience and drive them to your website to purchase your product. For service sales the intent is to generate leads for prospective customers. Service sales usually require more direct follow-up in order to close sales and secure the prospects as paying customers while product sales can be followed up with a targeted re-marketing campaign for those that showed interest but didn’t purchase the product.